DALE CARNEGIE launches modern version of the classic titled

Posted on Saturday, February 11th, 2012 and is filed under Launch. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


Bangalore: The world’s leading learning and development brand Dale Carnegie Training®, which has a global roster of over 8 million graduates, comprising of executives from more than 400 of the Top Fortune 500 companies, amongst others, celebrates its centenary with a modern version of the classic titled ‘How to Win Friends and Influence People in the Digital Age.  The book captures the fast-changing dynamic aspects of inter-personal relationships in an era of social networking, high technology, globalization and cross-border labor and skills migration. A commemorative global workshop to spread awareness about the relevance of human interface in the virtual world will be conducted in Mumbai, Bangalore and Delhi in the month of February 2012.

.Speaking on this occasion, PALLAVI JHA (Chairperson  & Managing Director – Dale Carnegie Training India) said, “Over the past 8 years, more than 110,000 executives, professionals, students, faculty etc have graduated in various Dale Carnegie programs. These also include CEO/CXO’s, mid-level managers and frontline personnel. India is one of the fastest growing territories of Dale Carnegie and ranked at seventh on global ranking s last year.  Besides the private sector, we have worked in close partnership with public sector undertakings and educational institutions. We have also partnered with large IT firms on their Campus to Corporate programs to address the employability challenges through customized soft-skill solutions”.

Jha further adds; “With the government- industry-academia partnership working on addressing the huge national challenge of skills-shortage in various sectors Dale Carnegie expects to be a key contributory alliance partner .  India will also face severe leadership-deficit and grooming talent will be on every visionary CEO’s agenda. We are launching one of  the most powerful personal excellence programs in the world. ‘How to Win Friends and Influence People in the Digital Age’ adapted to today’s environment. It provides  a contemporary touch to core human relations foundations. We expect a fabulous response. After all, Dale Carnegie is the original self-help guru.”

TRIANA NEWTON, Regional Vice President – APAC Dale Carnegie & Associates Inc, New York, says, “In today’s world, personal and impersonal conversations amongst employees, friends, colleagues without the mention of Linkedin, Facebook, Twitter is just not possible. The youth speak about how many “likes” they’ve received on Facebook. The employees speak about the connections they have on Linked In and the bosses speak about how many people follow them on Twitter. However, there’s much more to social networking. Through this workshop, we will help employees learn how to use the time-tested human relations principle in this new era of continual communication.”

 Dale Carnegie Training has been highly successful in maximizing the workforce potential and providing value to organizations through various programs across levels targeting the lowest executive right up to the CEO. The workshop ‘How to Win Friends and Influence People in the Digital Age’ is derived from the classic and adapted to help employees at all levels in an organization, maximize their performance, become stronger leaders and add more value to the organization. This 2-hour workshop aims to build greater self –confidence among employees by using new technology to foster creativity, strengthen relationships and will also help define work/life balance

Dale Carnegie’s How to Win Friends and Influence People was first published in 1936. Its updated version “How to Win Friends and Influence People in the Digital Age” adapts the 1930s precepts to the modern age of social media and the Internet. It provides advice on how bloggers should interact with their readers and a caution about how celebrities mishandle their public wrongdoings.

Photo Gallery

Log in / by Look Bangalore 2011 © ALL RIGHTS RESERVED